When Growing Your Business, Go Slow to Go Fast to Avoid Quick Fixes that Fail

Business owners like you and me are bombarded with marketing emails and social media campaigns by the day, hour, and minute. Professional marketers are so good at marketing and selling that they’ve convinced most of us that what we need to do to fill our schedules with ideal clients is more, more, more marketing—more Facebook…

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Communicating your value so your marketing message will stand out

It’s NOT About YOU: The Hard Truth About Communicating Your Value

“I need to communicate my value better.” This is one of the top three priorities I hear from business owners and entrepreneurs who want to grow their businesses. If you want to communicate your value better so you can get more clients who value and will pay for what you can do for them, you are not alone! I struggled with this for years. The #1 biggest mistake I see business owners make is defining value…

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It's important to know if you are a bird or a frog in business

What Every Business Owner Needs to Know–Are You A Bird Or A Frog?

Are you a bird or a frog…? Knowing which one you are can dramatically impact your success in these ways and many more: How you build your business and structure your offers,  What you look for in associates and staff,  How you communicate with your clients and team,  How to understand and build on strengths and manage weaknesses,  Who you seek as business…

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Change Your Questions, Change Your Results Fast

You get more of what you ask questions about. Ask about what’s not working or needs to be fixed and you learn about what’s broken. Ask about what’s best and how to create more of it, and you get more of it. In 1985, David Cooperrider, a budding thought leader in the positive psychology and…

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Stay focused and accountable to goals during inevitable disruptions

Don’t Fall Off The Horse! How to Keep Vacations and Other Disruptions From Killing Your Routines

Have you ever come back from vacation feeling like you need a vacation more than ever? Join the club! While the busy-ness of a workday may feel overwhelming at times, it does impose time constraints and deadlines that so many of us need or use to support our routines. And then you take a vacation, …

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The Backbone of Your Practice: Why This Aligns Your Marketing Impact and Business Growth

Nothing impacts the return on your marketing dollars and maximizes productivity more than having a clear and compelling purpose that is relevant for the stage your business is at now. In my recent blog post, I talked about why purpose is make or break for marketing impact, and why every practitioner needs two clear purpose…

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This Will MAKE or BREAK Your Marketing Impact, Production & Profitability

 Having a clear and compelling purpose is a huge differentiator between those who get stuck on a hamster wheel… and those who actually get ahead and break through to new levels in their practices and lives. I’m tired of seeing talented planners suffer because they’ve lost sight of their purpose in the crush of busyness.…

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Change creates transition which throws people and businesses into the neutral zone of uncertainty

Why Your Brain Hates New Year’s Resolutions and What to Do

Every year during the holidays, I take stock of my accomplishments in the year that’s ending and set new goals and resolutions for the year ahead.     Do you do that, too?   New Year’s offers a pardon for goals not fully met, and a chance to resolve to do better next year. But when your usual busy-ness sets back in, following through on big goals and…

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Your Ideal Client Cloner–3-Step Formula

Do you have that one client you just love seeing on your schedule? Do you wish that you could clone that client and fill your practice with him or her? In my last post about the importance of identifying the target market and niche that’s the right fit for you, I shared what Dr. Martin…

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Is Niche Fun? Only if You’re Doing it Right!

Those of us who love working with our ideal clients know that a clearly defined and viable niche has tremendous strategic and tactical advantages for our practices.But, I think there’s a lot of confusion about what a niche actually is. Is it a demographic? A psychographic? Or a unique protocol? Well…Yes, it is! No need for…

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